How Customers Buy… & Why They Don’t… With Martyn Lewis

The global COVID pandemic and subsequent supply chain issues have dramatically changed how SAMs (Strategic Account Managers) do their jobs. We in the SAM community and SAMA know this, as much has been discussed about how SAM’s lives have changed.   However, these same forces affected Procurement/Purchasing professionals too, which begs the question:    … Continue reading How Customers Buy… & Why They Don’t… With Martyn Lewis