Strategic Account Management as a Business Initiative With Geoff Williams

Geoff Williams, longtime SAMA Board Member and Corporate Member, boasts a distinguished career in international sales and global strategic account management. Having shaped successful programs at Schneider Electric and Danfoss, Geoff’s new role as SAMA’s interim CEO brings a clear and precise vision for the future of strategic account management. In this episode, Williams’ wealth… Continue reading Strategic Account Management as a Business Initiative With Geoff Williams

The Exponential Value Of CSAM Certification With Max Walker

Any organization aiming to create a world-class SAM organization wants to see great results on growth, profitability, and customer satisfaction. SAMA has shown to deliver on these. Today’s extra special episode welcomes Max Walker, Director of Strategic Account Management – EMEA at Medtronic, as he illuminates why he’s such an evangelist for SAMA’s Certified Strategic Account Manager… Continue reading The Exponential Value Of CSAM Certification With Max Walker