Creating meshed relationships: A conversation with Arpedio co-founder Ulrik Monberg

Arpedio co-founder Ulrik Monberg discusses how technology enables strategic account managers to map and manage customer relationships.

Getting inside your customer’s head: A former CFO on how companies make investment decisions

SAMA’s Managing Director of Marketing and Strategy sits down with Chris Ferguson, a former CFO and current VP for Business Development and Discovery at The Summit Group, to discuss what strategic account managers need to know about how companies make investment decisions.

Helping your customers through crisis: Lessons learned on Sept. 11

What can the experience of 9/11 teach us about helping our customers through the pandemic? We ask SAMA’s own Chris Jensen – who, on the morning of Sept. 11, was a sector head for the global leader DHL.   Listen to this episode of The SAMA Podcast here.             The… Continue reading Helping your customers through crisis: Lessons learned on Sept. 11