This podcast is powered by the Strategic Account Management Association (SAMA). SAMA is the largest organization specifically dedicated to strategic customer relations. Our nonprofit community brings together the world’s foremost companies and thought leaders in key account and strategic account management. We aim to bridge the theoretical and the practical by showcasing SAMA’s most valuable asset: best practice sharing. Get a taste of the organization’s customized training, assessment methods, and world-class research in this show. We’re here to help improve your strategic account management skills.
We have all, no doubt, seen claims that AI can help businesses improve — including helping SAMs sell. However, we have not seen many actual
The global COVID pandemic and subsequent supply chain issues have dramatically changed how SAMs (Strategic Account Managers) do their jobs. We in the SAM community
When customers win, suppliers win. But what does that mean in pratice? Join Harvey Dunham and Denise Freier as they hear the story of how
How do you take care of your most important customers? Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years
Rather than thinking about what you could do, think about what you have done. Where do you feel you’ve made the greatest impact out of
What does key account management look like in a major educational institution? We find out with host Harvey Dunham as he takes Liz Pettinger, the
SAMA CEO Denise Freier sits down with Sharon Birkman, CEO of Birkman International, the behavioral and occupational assessment company. They discuss how Birkman’s methodology for
COVID has been a huge accelerator of digital marketing generally and account-based marketing specifically. In this episode, three experts in both strategic account management and
Our guest this episode shares what she’s learned after surmounting a trifecta of challenges over the past ~18 months, any ONE of which might have
Sustainability (and, more generally, ESG – Environmental, Social and Corporate Governance) is top-of-mind inside your customer’s C-suite. So as a SAM, you need to be
As the senior director of customer success at Royal Ambulance, Trevor Hardee holds a number of distinctions: His path into strategic account management is truly
There exists today a massive buyer-seller mismatch. To wit: Only 20% of enterprise buyers think their suppliers understand their business. And even when they DO