This podcast is powered by the Strategic Account Management Association (SAMA). SAMA is the largest organization specifically dedicated to strategic customer relations. Our nonprofit community brings together the world’s foremost companies and thought leaders in key account and strategic account management. We aim to bridge the theoretical and the practical by showcasing SAMA’s most valuable asset: best practice sharing. Get a taste of the organization’s customized training, assessment methods, and world-class research in this show. We’re here to help improve your strategic account management skills.
In today’s interconnected global economy, organizations need to move beyond the geographic-area model that is proving inadequate for customers that operate globally. To address this
Strategic accounts represent a market of one — in and of themselves — with a wealth of opportunity far beyond what most account teams realize.
Every SAM dreams of having customized insights that identify, eliminate, and replace flaws in the delivery process with in-depth solutions. Finding the bandwidth to make
Any organization aiming to create a world-class SAM organization wants to see great results on growth, profitability, and customer satisfaction. SAMA has shown to deliver
Ready to be inspired? In this incredibly moving episode, Joe Machicote, the Chief Diversity and Inclusion Officer at Premier, Inc., reveals his formula for being
There are a lot of nuances in industries. Yet engaging with your most strategic customers is the same across the board despite these nuances, and
The world has become a much smaller place, due in large part to the widespread digital shift that transformed just about every industry. What once
Bottom line — when sellers are anxious, depressed, and overwhelmed, it becomes impossible for them to perform their best. Jeff Riseley knows this all too
We have all, no doubt, seen claims that AI can help businesses improve — including helping SAMs sell. However, we have not seen many actual
The global COVID pandemic and subsequent supply chain issues have dramatically changed how SAMs (Strategic Account Managers) do their jobs. We in the SAM community
When customers win, suppliers win. But what does that mean in pratice? Join Harvey Dunham and Denise Freier as they hear the story of how
How do you take care of your most important customers? Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years