This podcast is powered by the Strategic Account Management Association (SAMA). SAMA is the largest organization specifically dedicated to strategic customer relations. Our nonprofit community brings together the world’s foremost companies and thought leaders in key account and strategic account management. We aim to bridge the theoretical and the practical by showcasing SAMA’s most valuable asset: best practice sharing. Get a taste of the organization’s customized training, assessment methods, and world-class research in this show. We’re here to help improve your strategic account management skills.