This podcast is powered by the Strategic Account Management Association (SAMA). SAMA is the largest organization specifically dedicated to strategic customer relations. Our nonprofit community brings together the world’s foremost companies and thought leaders in key account and strategic account management. We aim to bridge the theoretical and the practical by showcasing SAMA’s most valuable asset: best practice sharing. Get a taste of the organization’s customized training, assessment methods, and world-class research in this show. We’re here to help improve your strategic account management skills.
Rather than thinking about what you could do, think about what you have done. Where do you feel you’ve made the greatest impact out of
What does key account management look like in a major educational institution? We find out with host Harvey Dunham as he takes Liz Pettinger, the
SAMA’s Harvey Dunham interviews the International Society of Automation’s President-Elect Steve Mustard on the importance of cybersecurity, its growing relevance for strategic account managers, and specific steps suppliers can take to add value by understanding the security implications of their products and solutions.